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• Chinese Baccarat Strategy

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Baccarat CEO Daniela Riccardi worked as President of Procter & Gamble (China) from 2005-2010, and as Global Chief CEO of Diesel from 2010-2013. Now she’s running a 254-year-old French crystal maker founded by the royal decree of King Louis XV.

Chinese investment company Fortune Fountain Capital Ltd. bought a controlling stake from Baccarat’s private-equity owners for about 164 million euros ($184 million) last year. Since then, the company has pushed into some surprising new areas.

How has the luxury clientele evolved in China?

Chinese luxury clients are becoming more sophisticated. They don’t buy luxury products just because they are expensive but because they really appreciate the sophistication and savoir-faire behind. Chinese customers understand what they’re buying and are less interested in buying things that are status [symbols]. [For them], luxury is about] quality and heritage.

Baccarat has invested in many categories from crystal to hotels and jewelry. How do you expand into different categories without diluting the brand?

When I first joined the company three years ago, I studied what would be appropriate – close to our DNA and roots and yet still bring the brand into different domains. We launched our fragrance about the same time when we decided to work on hotels. I worked on a design in the 1930s by our first artistic director, which I found in our archives. The reason we did fragrance is that historically Baccarat has been making flacons of the most luxurious fragrances from Guerlain, Chanel, and Schiaparelli. Strategically, what’s important is that [the different things we branch into] are connected to the essence of the brand. Baccarat is a lifestyle brand.

What’s your strategy to tap into the millennial clientele without sacrificing your existing customers?

For our loyal customers, we’ve always taken a more personalized approach. We have modernized our database and approached them through various communication channels that they prefer. For new clients, we have launched our Instagram channel and we’ve also been engaging customers through WeChat. We are focusing on the experience. When we do events, we also invite young customers who might not have big houses to decorate with Baccarat products, but they understand and feel the difference drinking Champagne in a Baccarat flute.

What was your first job?

After college, I obtained a fellowship in marketing at Yale University in the United States. While I was there, I had an eye-opening experience during an internship at Pepsi. I witnessed the energy and leadership of top management and the diversity of the organization, and I knew that was what I aspired to do. When I returned to Italy, I applied to a number of multinational companies. Procter & Gamble was the first to answer and I spent 25 amazing years with assignments in numerous senior operating roles.

If you couldn’t have your present job, what would you want to do instead?

I have never thought about it, but I would probably be working on my personal projects for the future: supporting dance, studying for a Ph.D., teaching branding and strategy, writing [about] my life or creating Maisons de Charme.

Can you share some tips of being a successful female executive?

There are two main things. The first is to never give up on your dreams. If you believe in something, [set yourself free]. Once you know what you want, go ahead and pursue your dream and it will happen. The second tip is to do things your own way. When I started my career, I felt like I needed to dress like a man or behave like a man. I never liked that. But soon I understood that I didn’t [have to do that]. I think we all have to do things our own way and each of us, as individuals, brings diversity.

How To Win Baccarat Strategy

This interview by Vivian Chen originally appeared in SCMP STYLE

Chinese Baccarat Strategy Game

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Thread Rating:

Please let me introduce myself.
I'm aprox. 55 years old.
I've been visiting Reno and Vegas casinos since the late 1970's.
But I have never lived in Nevada. (I want to someday)
Betting on sports is the easiest.
I prefer the NFL, The NHL and MLB
Craps... If I play it, I will marty the don't pass line when the shooters are somewhat cold. (easy money!)
Hold'em high - love to play it but there are LOTS of easier ways to make money in Vegas.
Now we get to Baccarat...
I live in a state close to Nevada that has several Indian Casinos.
To protect my identity I'm not going to mention the state.
I'm a 'hit and run' gambler! AKA Gorilla Gambler!
Casino's hate people like me because we win and then we high tail it! (with their $$$)
I over heard a Baccarat Pit Boss tell a customer once...
'If everybody as soon as they got ahead, they quit playing for the day, then we would soon be out of business.'
I use marty's in order to beat Baccarat.
I never sit down when I play Baccarat.
All my bets are placed standing up in back of the seated players.
I play from 'the gallery' as they call it.
I go from table to table looking for that table where Player or Banker is dominating the scene!
At the Gold Coast Casino I would be in Hog Heaven.
Follow me so far?
When I go to Vegas I always stay at Harrah's and I play my Baccarat there and at The Flamingo.
But sports betting is where I always tear them up!
Now back to Baccarat...
I mainly like to bet Player but if Banker is dominating then I will obviously bet Banker.
For example...
I walk up to a table in which Player is dominating Banker...
My Marty is $25 - $50 - $100 - $200 - $175 - $225/or IC (bet Player each time)
If I lose 5 times in a row, I stop and book a $550 loser. (minus my other marty wins for the day)
Then I go home for the day.
If I lose 4 in a row and win on my 5th bet then I'm down $200 and can then
make a $225 bet later on or do an 'increment catchup' to try and get even.
For example a $50 - $100 - $200 marty is a $50 'increment catchup' when won.
My goal everytime I go to the casino is a $100 - $200 win with a $1,000 bank roll.
Once I reach my goal I leave the casino and immeditely go home!
John Patrick once said it best... Go for small wins!
My record is 46
That's 46 straight winning trips to the casino!
46 x $150 = $6,900
It usually doesn't take me long to win $100 - $200 then I'm gone.
If I play for long periods I will eventually go on tilt like poker players do.
Get in and get out and don't get greedy!

Just one question, and believe me, I'm not a professional gambler, nor a mathmetician.
How do the numbers know that there are pauses between your plays?

Martyman
I love your negative progression. Risk 500 to get back 25. Must be another class next to Golden Touch. Las Vegas university - world famous school, our graduates go broke faster than anybody else.

I highly DO NOT recommend trying this but give the guy props for catching a winning run. $6900 covers the next 12 losses not including future wins of $150.00

Chinese Baccarat Strategy